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Pay per click - Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines.

Internet marketing - Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing.

Organic search - Organic search is a process where World Wide Web users find web sites through unpaid search engine listings, rather than through pay per click advertisements displayed among search results.

Search Engine Optimizers - Search engine optimizers are the experts or firms that perform search engine optimization for clients. In most cases, they also perform search engine marketing.

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